Blogging is 50% self-expression, 50% community — bloggers who don’t want to connect with others are few and far between, and most of us get a little frisson of excitement every time we’re notified that one of our posts has moved someone enough to leave a comment.
If your comment section is populated mainly by tumbleweeds, never fear! Try one (or all) of these to up the odds of starting a conversation with your readers:
- Have an opinion. Opinions are the lifeblood of blogs — your unique perspective gets us reading, and reacting to that perspective gets us commenting. You may want to appeal to the widest audience by keeping your blog blandly balanced, but you’ll miss out on the thing that makes blogs compelling: point of view. Without a point of view, you won’t get negative comments… but you won’t get positive ones, either. (Worried about being too blunt? We’ve got some tips that’ll help.)
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